Automated version matrix
Render hundreds of versions from one master edit and asset library. Quote the work you used to walk away from.
Private beta
One edit.
Every version.
In Flux Studio turns a single locked timeline into a complete campaign. Define what varies — language, market, format, CTA — and render every valid combination automatically.
540
versions from one master edit
<10m
to render a full campaign
01 The problem
You locked the spot.
Then the requests started.
Three languages. Four hero images. Two CTAs. Six output formats. Your options: re-edit every version by hand, pay for a cloud platform that strips your creative control, or write custom scripts that break every time the edit changes.
The version count is what makes the math unworkable. A single brand campaign runs 400+ cuts for DCO. Per-version pricing doesn’t scale — a $1,000/version quote becomes unwinnable. So agencies walk away from the work, or absorb the loss.
There’s a better way. One timeline. Every version.
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01
Artists doing the least creative work in the building
Localizing titles, cutting formats, swapping legal copy across 50 versions. Not what you hired senior editors and motion designers to do. But it consumes them.
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02
Strategy and delivery living in different places
Campaign objectives, KPIs, and deliverable specs are set in one place. Assets are built in another. The connection between them is a spreadsheet and a prayer.
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03
Custom versioning systems that don’t survive production
Studios build their own tools. They gather dust on the shelf. Too brittle to maintain, too manual to scale, too disconnected from how production actually runs.
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04
Ad fatigue measured in days, not weeks
On Meta, TikTok, and YouTube, creative freshness is a direct input to CPM and ROAS. Campaigns that don’t rotate variants fast enough get punished by the algorithm.
02 How it works
From one timeline to a full campaign
IFS is a web-native video production platform built for teams. One project, infinite versions. Real-time collaboration. No file handoffs, no export babysitting at 2am.
01 · Import
Import your locked edit
Bring in your timeline from Final Cut Pro (FCPXML), Autodesk Flame, or OpenTimelineIO. Or build directly in the browser. Start versioning without rebuilding from scratch.
02 · Upload
Upload every asset
Hero images by market. Voiceovers by language. CTAs by test group. Everything in one project, tagged to the variation it belongs to.
03 · Define
Define what varies
Create variation axes — Language, Region, Color, CTA, Dealer. Assign them to clips. Declare which assets belong to which combination.
04 · Constrain
Set dependency rules
Tell IFS which combinations are valid. Invalid pairings are eliminated structurally — you can’t accidentally render a combination that doesn’t exist.
05 · Preview
Preview every combination
Browse every valid version in the browser before you render a single frame. Share any combination via URL so your team sees exactly what you see.
06 · Render
Render
Select which combinations to render. Choose your output formats. Run them all. ProRes HQ, DNxHD, H.264, image sequences. One render job, complete deliverable set.
03 In practice
144 campaign videos.
One timeline.
A car brand. Three logo treatments, four colorways, two CTAs, six output formats. One approved master edit. One render job. 144 delivery-ready files.
| Variable | Options | Count |
|---|---|---|
| Logo treatment | Spinning, Static, Animated | 3 |
| Car color | Red, Blue, White, Grey | 4 |
| CTA | Shop Now, Learn More | 2 |
| Combinations | 3 × 4 × 2 | 24 |
| × 6 formats | 16:9, 9:16, 1:1, 4:5, and more | — |
| Final deliverables | 144 |
04 Built for your team
Four production teams. One platform. Different math for each one.
IFS solves a different pain depending on who’s holding the timeline. Pick your team — we’ll show you exactly what we replace and where the leverage lands.
The pain
Versioning costs price you out of the biggest jobs.
Clients want more versions. Brands are pulling work in-house. Every large-scale bid you price honestly, you lose on cost — $1,000/version × 400 versions is unwinnable. IFS changes the math.
What you need
Quote 400 versions at the price of five. Keep production in-house. Let motion designers focus on craft instead of conforming.
“This is the Figma of video. We’ve been waiting for someone to build this.” Head of Design, global creative agency
Open edit import
Works with any tool that exports XML or EDL — Premiere, After Effects, Final Cut, Flame. No locked templates. Designers keep their workflow.
Language & text automation
Swap titles, supers, and subtitles programmatically across every version. No more $4K-per-language trailer exports.
Programmable brand guidelines
Text, legal, and CTA layers live outside the edit. One update propagates to every version — without a designer touching the timeline.
The pain
You build the spot at the highest level of craft. Then you spend two weeks delivering 80 versions.
Studios that try to build their own versioning systems end up with something that gathers dust — too brittle to maintain, too manual to scale. Meanwhile Flame artists do the least creative work in the building.
What you need
A versioning layer you don’t have to build or maintain — one that fits your existing pipeline and handles the delivery work your artists shouldn’t be doing.
“I could have used this on the campaign.” Emmy-winning Motion Design Director
Managed versioning infrastructure
IFS owns and maintains the versioning layer. No internal build, no engineering overhead, no shelf-ware.
Structured version registry
Every version is structured data with traceable metadata. End the 50 versions × 50 artists Shotgun sprawl.
Auto-slate & delivery export
ISCI codes, slates, channel cuts generated automatically per delivery spec. One-click package, no manual builds.
White-label option
Present IFS to clients as your own tool. IFS powers the infrastructure; you own the brand and the relationship.
The pain
Your media plan ships 30 creative tests a week. Your production pipeline ships five.
Ad fatigue is measured in days. Meta, TikTok, and YouTube punish campaigns that don’t rotate variants fast enough. You’re building every market version by hand while the campaign clock is already running.
What you need
Go from one master edit to every market, every format, every creative variation automatically — so you’re feeding the algorithm, not fighting your production backlog.
“Honestly, how does this not exist yet?” Creative Director, independent agency
Creative diversity engine
Define variable dimensions — hook, visual, CTA, market — and render the full test matrix. Test 50 combinations instead of 5.
Local footage + VO swap
Slot market-specific clips and voiceover into a master template automatically. 40 donut spots from one edit, not 40 editors.
Multi-format export
One master renders to every platform spec simultaneously — CTV, social, mobile, DOOH. No manual reformatting per channel.
Batch rendering
144 versions render in the time it takes to set up one. Rotate creative continuously without adding headcount.
The pain
You set the strategy. Then it gets lost between the brief and the final asset.
Campaign objectives, KPIs, and deliverable specs are set in one place. Assets are built in another. The connection between them is a spreadsheet and a prayer — and versions fall through the gaps.
What you need
Set campaign strategy, deliverable specs, and metadata once — and have that single source of truth drive every creative version through to delivery.
“Strategy lives in decks. Specs live in spreadsheets. Assets live in Dropbox. Nothing is connected.” Director, independent media agency
Campaign metadata layer
Define strategy, KPIs, deliverable specs, and distribution metadata in one place. Single source of truth from brief to delivery.
Spec-to-asset pipeline
What the planner defines is what gets delivered. Specs propagate automatically through versioning, export, and trafficking.
Auto-slate & ISCI codes
Slates and ISCI codes generated per delivery spec. Trafficking becomes a review step, not a data-entry job.
Shareable preview links
Share any variation combination via URL. Client review without exports, screen recordings, or ambiguity.
05 Validation
Built on 40+ discovery interviews.
With creative directors, heads of production, executive producers, and performance marketers — at the agencies and studios this platform is built for. The pain is real. The demand is validated.
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Q.01
“This is the Figma of video. We’ve been waiting for someone to build this.”
Head of Design, global creative agency -
Q.02
“Honestly, how does this not exist yet?”
Creative Director, independent agency -
Q.03
“I could have used this on the campaign.”
Emmy-winning Motion Design Director -
Q.04
“If you walked away from a pitch because the version count made the math difficult — that’s exactly the conversation we want to have.”
Peter Stanik, Founder, In Flux Studio
06 Pricing
Priced for production teams, not per seat
Beta access is by invitation. If you’re delivering versioned campaign work and want to understand what IFS costs for your workflow, get in touch — we’ll give you a straight answer.
Production team access
By invitation, rolling basis. Onboarding included.
- Access by invitation
- Production team onboarding included
- Pricing based on team size and deliverable volume
- Spec campaign: we run one of your real campaigns through IFS, side by side
- Direct access to the IFS team, workflow integration support
- Founder-rate pricing lock for beta partners
Custom MSA
For agencies and studios delivering at scale.
- Custom master service agreement
- Dedicated onboarding and migration support
- SLA and support tiers available
- Data residency options on roadmap
- White-label ready — your brand, your client relationship
- Priority roadmap input tied to your client work
We price for production teams, not per seat. If you’re delivering versioned campaign work and want to understand what IFS costs for your workflow, get in touch — we’ll give you a straight answer.
Private beta
Request beta access
In Flux Studio is currently in private beta. We’re onboarding production teams on a rolling basis. Tell us about your workflow and we’ll be in touch.
No commitment. No sales call unless you want one.